Successful Social Media Campaign

It’s time for some marketing strategies by highlighting some of the main features of Facebook. Here are several examples of the components of a successful Facebook marketing plan:

1: Defining the audience – It is very important that you correctly define the audience on which you’re focusing your hard work as in any successful marketing campaign. Each company starts from scratch with their first component of the Facebook campaign strategy. The company’s product management and planning already considered all that. The audience was defined previously as part of the product management and planning process. The only thing that most companies will have to do here is to translate their definitions for audience to the most appropriate content on the platform of Facebook. Companies should at least consider how clients in their target market will use Facebook.

2: Determining the objectives and goals – the next step of the Facebook marketing is to determine what are the objectives and goals for your Facebook presence. Is it just a means to develop customer service, or do you expect to see an increase in sales? Do you expect to see a direct connection between your Facebook activities and your e-commerce website conversions? To know what your goals are is only half of the challenge. It’s very significant to have a grasp on how to measure your hard work. Make sure that you are aware of what “success” looks like. Put metrics into place that allows you to test your failure or success on Facebook relative to your efforts. Many companies are using Facebook as a direct marketing channel. However, they haven’t lost sight of what was the original intent of the platform (communication and socializing between individuals).

3: Facebook setting configuration options – Facebook provides more configuration and settings options than any other major social network which is at present in use. It is essential that you understand the flexibility Facebook provides you with true understanding of what these settings do. For example, which tab will be your landing page by default? This is the first page that a customer sees when he visits your Facebook fan page. How many individuals should have administrative access for editing your page? Will you allow the users and customers to leave posts and comments on your Wall? In that way you will allow people to post commentary to your Wall and allow visitors to share thoughts about your product or services which leads us to the next point: is your page persuasive?

4: Creating a persuasive page – your marketing strategy has achieved only part of what it should by making people to find your fan page. Each company should find a way to encourage interaction and make people comment on the product or service by allowing them to post pictures and videos with the merchandise. One can post information about sales and market contests. This gives to the user a great mixture of social interactions with other people who have alike interests and provides the company with a way where they can directly market to a captive audience. Facebook allows most applications on the top of the fan pages to run as tabs. Use it as an advantage by making available some postings and discussion boards. On the Events tab, users can find postings of events that are of importance to the consumers of the company product. In the discussion board area, individuals discuss different issues that they have with customer service, and other topics that may or may not directly involve the company brand directly. As it turns out, the majority of discussion threads do have some relationship to the company and its products. What are the benefits for the brand? Within the Facebook fan page virtual walls the company is nurturing its own audience. This creates a destination point that gives individuals an opportunity to come, socialize, and feel comfortable.

Any kind of advertising requires some methods of interruption. This can come in the form of a commercial interrupting radio program, or a television show, for example: a billboard interrupting the landscape on your home, a large decal on the floor of the supermarket interrupting your shopping, or any other advertising creative techniques have devised to turn your attention from the task or content at hand toward a message from someone who wants your attention.